About Me, Jocelyn
I am a global brand marketer strategically leveraging 10 years of multidisciplinary expertise to creatively bridge the gap between consumers and business goals. Throughout my career, I have excelled as a proactive idea generator who has developed a deep understanding of the design, hospitality, beauty, fashion, and the landscape of both corporate and small business operations.
Some of the brands I’ve worked for include St. Regis Hotels and Resorts, Marriott International, L’Oreal, Kiehl’s, NYFW and a myriad of boutique brands in various categories.
From the interior merchandising of a retail store to the placement of each detail on a webpage, it is a quintessential part of my DNA to use design’s universal language to elevate experiences. Since the beginning of my marketing career, I have leveraged my degree in interior design to develop the architecture of brands across multiple channels.
As a respected leader, I am comfortable building highly-motivated and inspired teams focused on achieving ambitious expansion goals and brand building. With an entrepreneurial spirit, I have excelled in fast paced environments where connecting the dots between strategic thinking, creative solutions, collaboration and strong execution are crucial.
I am passionate about rolling up my sleeves and leveraging my expertise to help brands design their futures.
Who I’ve Worked For
Work Experience
MARRIOTT INTERNATIONAL – AC HOTELS + ELEMENT HOTELS | JANUARY ’17 – SEPTEMBER ’20
Proven track record in leveraging social insights to drive multifaceted strategies supporting business objectives for St. Regis led to an expanded digital and social media marketing role under the newly merged Marriott International company.
Successfully developed and executed a holistic global digital & social strategy for AC Hotels and Element Hotels that enabled guests to connect on a deeper, more aspirational level across all owned channels. Through a reimagining of the brand identity, tone of voice and strategy, the brand perception was shifted and brand awareness increased.
Managed all owned channels with a detailed eye for optimization. Channels included: Facebook, Twitter, Instagram, YouTube, LinkedIn, email, achotel.marriott.com, element-hotel.marriott.com, and branded content across Marriott.com
Collaborated across disciplines to pilot innovative, digitally-led campaigns and brand partnerships with Nigel Barker, Jonathan Adler, Tan France, Fast Company and Bon Appetit’s food director Carla Music.
Remained focused on Integrating legacy Marriott International and Starwood Hotels & Resorts brands into the world’s largest travel and hospitality company. Simultaneously oversaw and managed the digital components of the exponential portfolio expansion of AC and Element Hotels to +250 hotels across 7 regions.
STARWOOD HOTELS & RESORTS – ST. REGIS HOTELS & RESORTS | MARCH ’16 – DECEMBER ’16
Reimagined the global social media strategy for St. Regis Hotels and Resorts through modern storytelling that leaned into the brand’s Gilded Age heritage, bespoke experiences and prestigious list of celebrity connoisseurs – Jason Wu, Nacho Figueras and designer duo behind Marchesa, Georgina Chapman and Karen Craig.
Responsible for 102% exponential follower growth on Instagram and major uptick in awareness KPIs across all channels within 8 months of developing and implementing new overarching strategy that engaged a new generation of consumers.
Developed curated list of tastemaker influencers who embodied the modern
glamour of St. Regis to drive awareness. Responsible for leading multi-functional team collaboration to ensure editorial social calendar supports ongoing business initiatives.
The 2016 strategy overhaul positioned the brand for continued growth, with a collective following of +780K across Instagram, Facebook, Twitter and YouTube as of 2020.
L’OREAL – KIEHL’S SINCE 1851 – SKINCARE | AUGUST ’15 – MARCH ’16
Executed online campaigns, rewards programs, sweepstakes, and direct mailers that supported large marketing brand initiatives: President Chris Salgardo’s book tour “Manmade” and men’s skincare product expansion.
Produce digital and print assets in collaboration with vendors, internal teams, and stores Support the AVP of the CRM department across all creative functions.
XYZ IMPRESSIONS – CAMPAIGN DEVELOPMENT | MARCH ’15 – AUGUST ’15
Empowered clients across fashion, beauty and jewelry design to develop an innovative brand that embodies their core values and engages their growing audience through strategic creative content creation.
Oversaw projects from conception of campaigns through execution while managing the XYZ brand identity, social media strategy, content and editorial calendar.
FLOW ARCHITECT – DESIGN + TECHNOLOGY | MAY ’14 – MAY ’15
Spearheaded internal marketing structure for a tech savvy modern architecture firm by introducing email marketing funnel and strategic lead management tools.
Built and nurtured relationships with leads from key company activations such as Dwell Magazine’s Dwell on Design – a tradeshow gathering architects and designers with industry tastemakers.
ETHAN ALLEN, FOREVER 21, ANTHROPOLOGIE, FREE PEOPLE, ARITZIA, DIESEL | OCT ’10 – MAY ’15
Leveraged degree in interior design and multifaceted creativity to elevate the visual merchandising and local marketing of lifestyle brand retailers which resulted in major increase in sales.
Quickly identified as a key performer promoted to participate on curated team of visual merchandisers and retail operations managers leading Forever 21 store openings and store refreshes in the Northeast market. Notable projects include: NYC’s 5th Ave and Staten Island stores; New Jersey’s Cherry Hill and Freehold stores
Managed store operations and tracked sales as a retail manager in New Jersey (Forever 21, Ethan Allen, and Anthropologie) and Free People’s New York flagship location with a staff ranging between 5-15 employees.
PARTNER
Work With Me
From strategic brand marketing to curating interiors - if you have a new project or opportunity, let's chat!